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[1] Using same niche keywords on single campaigns
Make sure to create your adwords campaign with same set of key words, for an example If your selling web hosting and your niche
market is Linux web hosting, You can bid for all the linux web hosting related keywords.
[2] Research and test your keywords
It's really hard to tell which keywords are best suited for your campaign, what I'd encourage you to do is to try and use relevant
keywords (Google has a keyword tool that will help you with keywords) study the performance of these keywords and see what works
for you and bid strategically. For an example, bid higher on a well performing keyword and lower on average or bad once.
[3] Write multiple text ads for same niche keywords
Write several ads for a particular niche keyword campaign with different compelling text having the keywords on them. And you can
monitor which ads with which keywords performs well and bid higher on them accordingly. Make sure you're writing highly relevant
ads with attention grabbing headlines and your CTR will increase with no increase in CPC.
[4] Always start high
It’s always better to have a high CPC initially for 1st round up to 1 week and then start lowering it there after based on the average
CPC for the week. This requires some research to find out your competitions highest bid and then have your biding strategies
formulated well and execute accordingly.
[5] Standard vs accelerated delivery
This is totally up to you to decide depending on your needs. Let me give you an analytical explanation about this feature. You can
use standard delivery when using a limited budget and when you want to expose people to your ads through out the day.
Otherwise you can use accelerated delivery method. On the other hand you really don't want to use Standard, because a searcher
will search for your keyword and see your ad once, but it will disappear in the next search. But with accelerated delivery you ad will
be there without disappearing. And when you set your delivery method to “accelerated”, Just make sure your daily budget is set high
enough.
[6] Avoid following to prevent poor CTR If you're not getting a quality
CTR, it's probably an indicative of one of the following: - Your keywords are
good are well-targeted but your ad copy(ies) are lousy/not inviting enough. This
would be the case if you see a high amount of impressions but low amount of
clicks. - Conversely, your ad copy could be great, but you're not really using
the keywords that most people would search for and to be interested in your ad.
This would probably show up more like low relative impressions and very few
clicks. - Otherwise, it's probably a mix of the two - your ad copy could be
improved a little, or further separated into different ad groups with more
targeted keywords. I find personally that it's usually the former - that I've
found good keywords, but my ad copy is really just kind of ho-hum
[7] Consider position preference If you want your ads to be on a
particular position then you better try "Position preference" in adwords. And by
using position preference you can pick which spot you want your ads to run in,
however, this will probably cost more compared to a normal adwords campaign.
About Author: Dev Liyanage is an expert in the
field of eCommerce and organic search result improvement. Currently he provide
his expertise as a consultant and as a director at
Goviphosting.com whose
specialized in providing cheap domain name registration with free private
registration,
Blog
hosting,
Business web hosting,
Frontpage web hosting and
Linux web hosting services plus many other web and
ecommerce
solutions to individuals as well
as small/medium/large businesses world wide.
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By Dev Liyanage
